Written by Interactive TV technology provider ACTV8.me has inked a deal with FOX to deploy multiple second-screen TV experiences for the network’s primetime programming.
In addition, FOX will take an equity stake in ACTV8.me. Per the agreement, the companies will start developing second-screen experiences for current FOX primetime TV shows, beginning with a new mobile app for New Girl, which is now available in the iTunes App Store for the iPhone. It will be released for the iPad and Android devices in the coming weeks.
These Social TV apps will enable viewers to chat with others in real-time, as well as earn badges by watching the show, as well as by answering trivia questions. “Our goal with Fox is to deploy and nurture new, really compelling interactive and social features that enhance the overall television entertainment experience and ultimately grow audience viewership,” said ACTV8.me Founder & CEO, Brian Shuster.
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