Americans are increasingly spending more time streaming video on gaming consoles. According to Nielsen data, 22% of American users’ overall time spent on gaming consoles in 2012 was devoted to watching video via VOD and streaming services.
This is up from 19% in 2011 and 13% in 2010. When broken down by the major consoles, PS3 users spent 24% of their console time in 2012 streaming content (up from 15% in 2011, representing the highest year-over-year growth among the three major consoles).
In comparison, Xbox 360 users spent roughly 13% and Wii owners devoted 32% of their time streaming content, respectively. Nielsen’s report covers US console users ages 13 and above.
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