YouTube is planning on reinvesting in only about 40% of the current original channels on the video site. This doesn’t mean that the channels that are cut off will be kicked off the site, just that they will no longer be an active part of YouTube’s original content initiative.
The new deals will most likely be similar to the original ones, in that YouTube will front up to $5 million to produce original content, will recoup that money via advertising, after which the site and the content owners will split ad revenues 50/50. According to AllThingsD, for all the channels that haven’t yet earned back all of the money YouTube invested in them, the video giant will continue to collect all of the ad revenue generated by those channels.
There’s also an understanding that any content that is produced as part of the original content initiative will be exclusive to YouTube for a year
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