Tag: TV Everywhere

New 5G Services Could Accelerate Cord Cutting in 2019

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The rate of consumers dropping their cable and satellite TV packages hit the highest level ever in the fourth quarter of 2017, while Internet TV subscribership grew strongly.

According to analysts at Moffett Nathanson Research, the total number of pay-TV subscribers in Q4 dropped 3.4% from a year earlier, the highest rate of decline since the trend of cord cutting emerged in 2010, with almost 500,000 customers leaving in the fourth quarter alone, that leaves the industry with about 83 million cable households.

These calculations don’t include the growing number of households that never subscribed to a pay TV service in the first place, AKA: “Cord Nevers”. Over half of cord nevers are millennials, ages 18 to 34, but just 35 percent of cord cutters are millennials.

The cable bundle has become increasingly unappealing as consumers have turned to more flexible and less expensive video offerings, disrupting the traditional cable TV model, like Netflix and Hulu that feature traditional TV and movie formats, to shorter programming from YouTube, Facebook, and Snapchat.

But offsetting the shift is the growing number of people signing up for packages of TV channels delivered over the Internet by services like Google’s YouTube TV, Dish Network’s Sling TV and AT&T’s DirecTV Now. At about $20 to $50 per month, the online offerings are considerably cheaper than the average cable TV bundle.

Later this year Verizon, T-Mobile, and AT&T will all be launching 5G networks creating real competition among home internet services. Instead of having one or two options to choose from, consumers will have 5 or more broadband services options, driving a new wave of cord-cutting as consumers continue to unbundle internet services from their local cable company.

TV Everywhere Finally Becomes a Reality

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NimbleTV.com has announced a game changing new subscription-based TV platform that enables customers to access their television from anywhere in the world, on any device.

Customers can access their subscription TV service using NimbleTV cloud-based software that lets them view their TV wherever they are – with nearly unlimited recording capability and social tools to help guide what to watch. The service is a global platform beginning with TV offerings from the U.S. and India, and will roll out to other countries.

“NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be,” said CEO Subramanian. “Today, the groundbreaking technology behind our service makes ‘TV everywhere’ a reality – with more options, high-quality viewing on any device, watchable from anywhere. Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that’s both consumer friendly and industry friendly.”

NimbleTV sets customers up with their own subscription agreements with TV providers that NimbleTV supports. Customers make payments directly to their providers with NimbleTV acting as a payment service. In addition to local coverage, NimbleTV includes all cable channels, depending on which package a customer selects. The service has more than 10,000 hours of digital recording. There is no box to buy or equipment to set up. NimbleTV has built-in social features that enable customers to easily follow and record what their friends like to watch on TV.