With NBC placing a larger spotlight on the digital space for its coverage of the London Olympics, the company has released some data on how its digital properties are faring in the early stages of the two-week event. NBC says for the first two days of competition, NBCOlympics.com has averaged 87 million page views (+29% compared to the Beijing Olympics) and nearly 7 million live video streams every day (+370% versus Beijing). To be fair to the latter number, Beijing did not offer as much live video content as London. The NBC Olympics apps are also performing well. Olympics Live Extra and NBC Olympics apps have surpassed 4 million downloads.
Tag: Olympics
2012 Olympics Go Social
Shazam has inked a deal with the NBC Sports Group to provide NBC Olympics with interactive, social TV experience for viewers of the 2012 Olympics in London.
Per the deal, US viewers watching Olympic coverage across all NBCUniversal television properties will be able to use the Shazam mobile app to tag whatever they’re watching in order to unlock an assortment of extra content, such as athlete bios and photos, the latest information on results, and the medal count.
Other features include the ability to participate in polls and interact with others on Facebook and Twitter, as well as download the NBC Olympics app for access to more content.
The Shazam for TV service will be incorporated into NBC’s coverage from the Opening Ceremony on July 27 all the way to the Closing Ceremony on August 12.
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