Tag: android

The three best ad models for tablets are: banner to full-page rich media, pre-roll with overlay, and rich media interstitial.

This is according to The Pool, a 14-month long research initiative from VivaKi that featured participation from 26 major advertisers and publishers, including Bank of America, Coca-Cola, GM, ABC Television, Crackle, Scripps, Tremor, and Yahoo.

The study uncovered that the three aforementioned ad models “significantly outperformed” their respective benchmarks on at least one of three behavioral metrics (engagement rate, click-through rate, or time spent), and those who engaged with the models saw lifts on all six attitudinal metrics (unaided awareness, aided awareness, mobile ad awareness, message association, brand favorability, and purchase intent).

For example, pre-rolls with an overlay, which the study determined worked best with video content (obviously), generated a 3.3% increase in time spent when compared to a traditional pre-roll video.

The three best ad models for tablets are: banner to full-page rich media, pre-roll with overlay, and rich media interstitial.

This is according to The Pool, a 14-month long research initiative from VivaKi that featured participation from 26 major advertisers and publishers, including Bank of America, Coca-Cola, GM, ABC Television, Crackle, Scripps, Tremor, and Yahoo.

The study uncovered that the three aforementioned ad models “significantly outperformed” their respective benchmarks on at least one of three behavioral metrics (engagement rate, click-through rate, or time spent), and those who engaged with the models saw lifts on all six attitudinal metrics (unaided awareness, aided awareness, mobile ad awareness, message association, brand favorability, and purchase intent).

For example, pre-rolls with an overlay, which the study determined worked best with video content (obviously), generated a 3.3% increase in time spent when compared to a traditional pre-roll video.