McCormick was looking for a way to capitalize on the trend of Millennial Men spending more time in the kitchen. We created Man Crafted, a multi-part video series featuring James Briscione a chef, author, and expert in modern cuisine techniques, seeking out interesting groups of guys to learn about what they do and then creates a flavorful dish inspired by the experience featuring McCormick spices.
This multi-platform content experience included a digital original video series, short-form TV, custom recipes, social recipe videos, influencers, and content distribution across Food Network Linear, OTT, Facebook, Instagram, Snapchat, Twitter, and Pinterest.
Facebook Video
Snapchat Video
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