Kellogg’s wanted to get more out of their Sports & Entertainment sponsorships. We created a fully integrated marketing and promotional strategy for Kellogg’s that extended across brands and platforms helping them drive significant increases in global revenue growth with campaigns extending to more than 180 countries around the world including Pixar Studios, Nickelodeon Studios and the US Ski and Snowboard Winter Olympics Sponsorship.
Integrated marketing campaigns extended across TV, Digital, Social, Print, Packaging, Product Innovations and Retail Shopper Marketing.
Movies
Winter Olympics
Results:
Kellogg’s Cereal and Pop-Tarts promotional products sold out during the campaigns.
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