While other airlines fly, JetBlue is all about Jetting. To showcase the difference we crafted a promotional brand campaign that demonstrates the ins and outs of the Happy Jetting movement and positioned JetBlue as a better travel option. This multi-platform campaign featured Out of Home Billboards, Print, Websites, Digital Media and a promotional campaign that let consumers win the JetVenture of their choice while preparing the runway for JetBlue to reach their next level of growth.
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