About

MODERN MARKETER • BRAND BUILDER • DIGITAL INNOVATOR 

David Griffith is a marketing and digital strategist who has spent his career working with leading B2B and consumer brands to develop  innovative marketing strategies that drive business results in an increasingly digital, connected and disruptive business landscape.

David is currently Vice President of Integrated Marketing at Discovery, the leader in lifestyle entertainment, where he works with leading brands to drive engagement across the entire marketing funnel.

Prior to Discovery, David was Senior Vice President of Marketing at Sony Music Entertainment where he led global marketing across Sony’s catalog of artists, platforms, and events to push the boundaries of digital and social media.

David has developed consumer and B2B marketing strategies for over 100 global brands including AT&T, Cadillac, Cirque Du Soleil, Discovery, Gartner, MasterCard, Samsung, Sony Music, Kellogg’s, MTV and NFL Networks and his work has been published in  AdAge, Adweek, Billboard, The Wall Street Journal, and Fast Company.