Written by According to media post, TV networks continued to struggle in terms of U.S. domestic advertising revenue and viewership in Q4 2014.
Collectively, the four major TV networks witnessed a 1.5% drop in advertising revenue to $4.68 billion — with Fox taking the biggest hit, according to MoffettNathanson Research.
Fox was down 9% to $971 million, while ABC slipped 2% to $895 million. The best results came from NBC, up 2% to $1.64 billion (including NBC-owned stations). CBS inched up 0.5% to $1.2 billion.
Cable networks also took a hit, down 1.3% in total for the major network groups to $5.65 billion.
Viacom networks were down 6% to $1.05 billion; Discovery (sans BBC America) slipped 4% to $395 million; Disney was off 3% to $1.19 billion; and NBCU/Comcast networks dropped 25 to $889 million.
Better performers included 21st Century Fox, 5% to the good, totaling $470 million; and Scripps Networks, improving 3% to $452 million.
Overall ratings performance continued to hurt all TV networks with prime-time 18-49 viewership in C3 ratings — commercial ratings plus three days of time-shifting — down 7% each for cable and broadcast networks. This was the lowest level since the first quarter of 2013.
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