Shark Week Breaks Social Media Record

Last Summer, ‘Shark Week’ broke Discovery‘s social media record, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s numbers.

‘Shark Week‘ also broke records on-air  with (surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most  ‘Shark Week’ buzz.