Written by Mobile advertising is growing so rapidly that it will pass desktop advertising by 2017, according to a new report from eMarketer.
Leading the way will be search ads; mobile accounts for 22% of all search ads this year and is expected to grow to 60% by 2017. It was at 2% only three years ago. About half of all spending on display ads will be in mobile’s column by 2017 as well. Other key findings:
Mobile search ads should be worth $4.34 billion this year, up from $3.95 billion in 2012.
Mobile display ads should bring in $3.81 billion in 2013, up from $3.38 billion last year.
Mobile ad dollars overall will more than double from last year to $8.5 billion.
Video-ad revenue on mobile and desktops is expected to hit $4.1 billion this year and rise to $9.2 billon in 2017.
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