Written by Apple’s recent purchase of video-recommendation site Matcha.tv is further evidence of the coming revolution of IPTV.
Matcha.tv is a site that enables people to bring together programming guides for a variety of different services, such as Hulu, Amazon, and Netflix.
Most of the content we now watch on TV, with the exception of live events and sports, is available online somewhere. The challenge for the consumer is finding the content they want to watch across multiple streaming sites (Netflix, Hulu, Amazon, etc) and then playing it on whatever device they choose.
The TV revolution will begin when someone creates a smart software interface that makes IPTV video content search and playback seamless across devices and platforms. The holy grail moment is when someone creates an IPTV platform that is as easy to use as the box in your living room, but extends the viewing experience to whatever device you currently have in your hand.
One thing Apple has done consistently well is to use software to simplify complex technology problems exactly like this.
This past year has bern flooded with rumors of Apple expanding their “experiment” with TV, but this looks like Apple has taken an important step towards starting a true TV revolution.
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