Written by In Q4 2012, 40% of connected TV owners in the US watched Netflix content, according to the Connected Intelligence, Application & Convergence Report from The NPD Group.
When breaking it down by different age groups, NPD finds that 51% of 18- to 34-year-olds who have a TV connected to the web watched Netflix content on TV during Q4 2012. These include those who own TVs directly connected to the internet as well as those who have another device hooked up to the TV in order to access Netflix content.
What’s more, NPD says it appears Netflix users are migrating to the TV set. 21% of connected TV owners surveyed said they have shifted from using OTT video services on the computer to now accessing them via the TV instead.
Following the TV screen, The NPD Group findings show that among those surveyed, 14% watched Netflix content through laptop/desktop computers in Q4, while 13% did so on tablets, and 8% via smartphones.
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