Written by TVGuide.com released findings from a survey of TV viewers on their video consumption habits, the findings indicate that while cord cutting is one of the reasons why consumers are increasingly watching TV content online and on mobile devices, it’s not the biggest reason.
Per Ad Age, 42% of respondents said they watched more streamed TV content in 2011 when compared to 2011. 73% of those who streamed more content said they did so to catch up on missed episodes, while 8% answered because it was of “cutting back on cable” and 10% because they had canceled their TV subscription. Other notable findings include:
Among respondents who pay for video services like Netflix and Hulu Plus, 30% said they are watching more content now on them than in 2011.
Mobile users are paying for 10% of the content they watch on smartphones and tablets.
47% of respondents said they have “co-viewed” TV at home, as in one family member watching TV on the TV and another member watching TV content on a mobile device, while in the same room and at the same time.
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