According to a recent Ericsson ConsumerLab report, there are more people in the US (21% of US-based pay-TV subscribers) who have either reduced or canceled their pay-TV subscription packages than there are those who have increased their spending (12% of US-based respondents). Of those Americans who have reduced or canceled their TV packages, 56% cited “wanting to save money,” 16% pointed to “using free internet services,” and 12% named “no suitable package” as reasons why. The global report consisted of 14 in-home interviews (10 in Chicago and 4 in Sweden) and 12,000 online interviews (1,000 per country), across multiple regions, including the US, UK, China, Spain, Sweden, and Germany.
Color this as unsurprising, but Twitter users like to share photos and videos. A recent eMarketer report took a look at July 2012 data from website analysis company Diffbot, which analyzed over 750,000 links posted to Twitter across the globe and found that 36% were of images, 16% led to articles, and 9% directed users to videos. On the video front, in other unsurprising news, Diffbot data found that YouTube accounted for 60% of all video links on Twitter. As a note, eMarketer forecasts that US adult Twitter users will hit 31.8 million in 2013, a 14.9% increase from 27.7 million in 2012.