Written by 62% of consumers use social media while watching TV on a weekly basis an increase of 18% over last year, according to the results from the annual Ericsson ConsumerLab study.
Moreover, 25% of consumers use social media to actually talk about what they’re watching at the time. “Mobile devices are an important part of the TV experience, as 67% of consumers use smartphones, tablets, or laptops for TV and video viewing,” said Niklas Ronnblom, Senior Advisor at Ericsson ConsumerLab.
“Watching TV on the move is growing in popularity, and 50% of the time spent watching TV and video on the smartphone is done outside the home, where mobile broadband connections are facilitating the increase,” he added.
davidgriffith.blog 