Harley Davidson takes Branded Content for a Ride

The Harley-Davidson Ridebook is a branded content series created by NY-based marketing agency Campfire for the popular motorcycle company. Each edition features stories and content from filmmakers, writers, musicians, photographers, and other personalities that highlight experiences featuring Harleys in some way. For example, in the most recent edition, called “Beyond the Hive,” singer-songwriter Butch Walker curated a video called “The Prohibition Tour,” which captured a ride with friends to Napa Valley where Walker and his buddies sampled some wine. There’s also “Ghost Towns, ” in which videographer Scott Toepfer takes a road trip to an abandoned town in California.

Other features include “Bike Anatomy,” an interactive guide to a Harley-Davidson curated by UrbanDaddy and a music playlist curated by TheFader.com. Even if you’re not a biker, this is compelling content, that will make you wish you had a Harley.