Olympics Digital Coverage is a winner for NBC

With NBC placing a larger spotlight on the digital space for its coverage of the London Olympics, the company has released some data on how its digital properties are faring in the early stages of the two-week event. NBC says for the first two days of competition, NBCOlympics.com has averaged 87 million page views (+29% compared to the Beijing Olympics) and nearly 7 million live video streams every day (+370% versus Beijing). To be fair to the latter number, Beijing did not offer as much live video content as London. The NBC Olympics apps are also performing well. Olympics Live Extra and NBC Olympics apps have surpassed 4 million downloads.