Written by USA Network will be launching six second-screen/Social TV campaigns tied to the summer premieres of six of its original series. They are as follows:
Covert Affairs: A video-based “branching narrative prequel” to the series called Sights Unseen, which will uncover an original story about a blind character on the show.
Burn Notice: The third volume of a digital comic book, titled First Contact, that tells the story of Michael and Fiona’s (two of the main characters) first mission together.
Necessary Roughness: An interactive video series, called The Nico Files, which allows fans to learn more about the character.
Royal Pains: Via USA’s Character Chatter or the Viggle mobile app, viewers can unlock behind-the-scenes video shot on location, as well as cast and producer interviews, outtakes, and more.
Suits: Suits Recruits, a multiplatform, real-time storytelling experience/game that lets fans join the law firm at the center of the show, where they are assigned their first case and can interact with characters through text, audio, and video.
White Collar: Neal’s Stash, a crowd-sourced treasure hunt in which fans are tasked with tracking down treasure that was stolen from the main characters.
USA Network says all of these digital programs will be complemented by the use of social TV apps such as Viggle, Shazam, Miso, and GetGlue, as well as continued use of its Character Chatter platform to funnel in a real-time feed of content from the major social channels, including Facebook, Twitter, Flickr, and YouTube.
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