Written by Social activity surrounding broadcast primetime TV in April 2012 increased by 194% over April 2011, according to the latest research from Trendrr.TV. In terms of monthly data, of the top five broadcast networks, FOX had the highest increase in broadcast social share, up 10% in April 2012 from March 2012.
Overall, broadcast was more socially active per telecast than cable was. On the cable front, ESPN edged out Nickelodeon as the top social cable network with 13% cable social share. Other data from the report finds that the NCAA Championship Game, WrestleMania, Bad Girls Club, the NBA Playoffs, and the Billboard Latin Music Awsards were the most social telecasts throughout the month. And in terms of genre, reality TV generated the most social buzz at 36%.
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