Written by According to comScore’s latest online video numbers 181 million people watched over 36 billion online videos in March 2012. The leaderboard on this front was comprised of the usual suspects: Google/YouTube, Yahoo!, VEVO, Facebook and Viacom Digital ranked at the top in terms of unique viewers, while Google/YouTube and Hulu remained the kings of online video in terms of average minutes per viewer.
On the video ad front, Americans watched more than 8.37 billion online video ads, a new record, with Hulu delivering more than 1.75 billion video ad views on its own, which is also a new record. Google slotted in at second with nearly 1.27 billion video ads during March, followed by BrightRoll Video Network (953 million), Adap.tv (892 million) and Specific Media (775 million). Other interesting findings from the report include:
83.5% of the U.S. internet audience viewed online video.
The duration of the average online video was 6.4 minutes, while the average online video ad was 0.4 minutes.
Video ads represented 18.5% of all video ads viewed, and 1.5% of all minutes spent viewing online video content.
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