Written by Hulu kicked off the Digital Content NewFronts (DCNF) yesterday with its presentation in New York. Among the highlights:
Key insights:
Hulu has more than 360 content partners between Hulu and Hulu Plus, and offers current season programming from five of the six major U.S. broadcast networks.
As of March 2012, Hulu has approximately 40,000 hours of content.
In February 2012, Americans watched 2.5 billion videos on Hulu.
Hulu represents 20% of the overall online video marketplace, and 40% of the online premium video marketplace.
Has served over 1,000 brand advertisers in its history.
davidgriffith.blog 