Written by According to the new IAB Internet Advertising Revenue Report online ad revenues reached a record high of $31 billion in 2011, a 22% increase over 2010, which had also broken records with $26 billion in revenue. Highlights of the report include:
Mobile was the top category in terms of fastest growth, up 149% to $1.6 billion in 2011.
Digital video witnessed a 29% increase year-over-year, generating $1.8 billion in revenue last year.
Search remained top dog: 2011 revenues totaled $14.8 billion (+27%).
Display-related ad revenues in 2011 stood at $11.1 billion (+15%), carving out a 35% slice of total internet ad revenues.
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