Written by Social TV is proving to be an interesting conundrum for networks that pay large fees to get broadcast rights to major sporting events, according to Adweek. This is primarily due to the availability of companion-viewing apps from companies such as ESPN, Yahoo! and more.
The report indicates this can be troublesome for networks such as NBC, the owner of exclusive rights to the Olympics, when the likes of ESPN launch mobile apps that viewers can have on hand while watching a live game. “We want to see ESPN as a second screen for all sports,” said Eric Johnson, EVP/Multimedia Sales at ESPN to Adweek. “We want to take co-viewing to the next level.”
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