Written by Trendrr.TV’s March Report finds that there were over 150 million conversations and other social interactions through the first quarter of 2012. Additionally, three quarters of all Social TV engagement in March stemmed from Twitter, with The Voice’s “The Battle Begins” episode (broadcast) and the Pretty Little Liars season finale (cable) bringing in the highest volume of TV engagement on the micro-blogging site.
Looking at broadcast and cable television in terms of social activity, the report reveals that there were 580K social interactions per day on broadcast TV, and an average of over 860K social interactions per day on cable TV. Other data from Trendrr includes:
CBS and NBC had the highest increase in broadcast social share, up 5% from February.
MTV was the top social cable network with a 10% cable social share.
truTV, which benefitted from the NCAA Tournament, came in second with 9%.
Over the course of the NCAA Tournament, CBS games were the most socially active of any other network.
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