Bravo Extends its Commitment to Digital Programming

At its 2012 Upfront presentation yesterday, Bravo Media introduced Digital as a sixth “passion point,” to join its existing pillars of Food, Fashion, Beauty, Design and Pop Culture. The passion point will focus on creating multiscreen interactivity and social experiences across all content. Bravo says Digital will also provide an expanded development filter for shows focused on the digital world, and is teaming up with Randi Zuckerberg (sister of Mark) to produce two new shows focusing on Silicon Valley and the staff behind icanhascheezburger.com. Bravo also announced that its recent Last Chance Kitchen transmedia initiative, which was an online series that allowed viewers to follow storylines across multiple platforms, generated 8 million video streams.