Written by comScore’s MobiLens service has released its latest report on key trends in the U.S. mobile phone industry, this one covering the three-month average period ending in February 2012.
According to the report, Google’s Android crossed the 50% mark to capture a majority share of the U.S. smartphone market for the first time in its history (it accounted for a 46.9% share during the three-month average ending in November 2011). Apple and its iPhone line captured 30.2% of the smartphone market (+1.5%), while RIM, Microsoft and Symbian rounded out the top five in that order.
All together, comScore finds that 104 million people in the U.S. owned smartphones during the three months ending in February, which is up 14% versus November. In terms of mobile content usage:
49.5% of U.S. mobile subscribers used downloaded apps (+4.6%).
49.2% used a browser (+4.8%).
36.1% accessed a social networking site or blog (+3.1%)
32.3% played games (+2.6%).
The top dog was still text messaging, which jumped from 72.6% to 74.8%.
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