Viacom Delivers Multi-Screen Campaigns with Surround Sound

Viacom has unveiled Surround Sound, a new ad service that will enable advertisers to reach specific audiences across every screen that Viacom is on, whether it is television, or online video, premium display, mobile or other digital platforms. It will be available for all of Viacom’s media networks, including MTV, Nickelodeon, Comedy Central, Spike and VH1. Powered by Adobe’s AudienceManager platform, Surround Sound offers advertisers scalable media buys across nearly 100 million homes on-air, more than 80 million unique visitors online, as well as the mobile and email users Viacom reaches across the globe. Viacom says Surround Sound will leverage the company’s proprietary, anonymous first-party data, as well as anonymous data from industry partners and providers, around “demographics, behavior, geography and purchase propensities.”