New Platform Measures TV impact on Online Channels

Convertro has launched a new platform that it says will provide marketers with real-time metrics to measure the performance of television advertising and its impact on online channels. “In measuring the performance of any marketing campaign, our tools [provide] insights not only about the success of the campaign, but also whether it was more effective within a particular segment of users, on- or offline. We then leverage this data to quickly deploy campaign changes that result in increased leads, revenue, profit and spend levels across marketing channels,” says CEO Jeff Zwelling. This new system gives advertisers the ability to accurately measure and quantify ROI, revenues and true profits from television advertising campaigns, as well as their impact on online channels, with consistent measurement.”