Written by According to a new forecast from NPD In-Stat, 100 million households will actively use a “hybrid” service that combines the web and TV experiences delivered to their TV set by 2016. “The next step in the viewing experience will be for TV sets and set-top boxes to permit all of the traditional TV-related services, which is then expanded and enhanced by bringing in content from the internet, or from internet-like web services that provide a ‘walled garden’ of authorized content and on-screen features,” said Gerry Kaufhold, Research Director. Alongside web-based content coming to TV screens, Kaufhold said that NPD In-Stat expects nearly 80 million households to be actively using TV apps from a service provider by 2016. Among the findings:
Personal computers are still the primary display device for viewing videos from the web.
North America is the early leader for hybrid TV households, but the U.K., France and Germany are rapidly growing.
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