Written by The February 2012 comScore’s Video Metrix report shows that 179 million U.S. internet users watched nearly 38 billion online videos during the month.
As usual, Google, thanks to YouTube, ranked as the top online video content property with 147.4 million unique viewers. It was followed by Yahoo!, VEVO, Facebook and Viacom Digital. In terms of number of video views and average minutes per viewer, Google (16.7 billion/418.2 minutes) and Hulu (951 million/226.5 minutes) held down the top two spots in each category.
The report also finds that Americans viewed 7.5 billion video ads in February, with Hulu delivering a record-high number of video ad impressions at more than 1.5 billion. Google came in second with 1.1 billion video ads during the month. Adap.tv, BrightRoll Video Network and Specific Media rounded out the top five.
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