Facebook to offer Real-Time Insights

Facebook will begin offering brands real-time Page Insights, allowing the companies to have a quicker, and therefore better, understanding of how their pages and posts are performing on the social network, reports AdAge Digital. Other features of Insights include the ability to download “1,000 additional columns of data,” for metrics such as number of video views in the past week, or number of clicks on photos over the past month and more. Additionally, down the road, Facebook’s Product Manager David Baser tells AdAge Digital that the company is testing out a tool that would help brands understand how effective paid ad campaigns are in driving user engagement on their Facebook pages.