eBay Enters SocialTV Market

Watch With eBay, a feature within eBay’s iPad app that allows users to shop for products related to a TV show they’re watching at that time, will become its own standalone free iPad app. The app lets users enter their zip code, cable provider, channel and TV program they’re watching, and also offers a channel guide, in order to help users search for relevant products and merchandise available on eBay. Other features include the ability to filter out keywords to refine the search process. Another is “eBay Celebrity,” which pulls up featured celebrities’ product recommendations, and presents the option of donating to their chosen charity. TechCrunch reports that some celebrities will also interact with users by way of original content, videos and message boards.