Written by According to a new report from mobile advertising and analytics firm Flurry, there is a significant disparity between the amount of time being spent on mobile (23%) and the amount of U.S. ad dollars directed toward the media platform (1%) in the U.S. “We believe the main reason for this disparity is that the mobile app platform has emerged so rapidly over such a short period of time. With the iOS and Android app economy only three-and-half years old, Madison Avenue and brands have yet to adjust to an unprecedented adoption of apps by consumers,” said Peter Farago, VP of Marketing at Flurry, in a blog post. Other interesting tidbits from the report include:
Upper middle class consumers aged 25 to 34 are the most likely demographic to interact with mobile ads, something Flurry believes bodes well for the future of the mobile platform.
Print media is going in the other direction; it receives 29% of U.S. ad dollars but only 6% of time spent.
The web: 16% of ad spend versus 22% of time spent; Television: 43% versus 40%.
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