Written by 
Sunday nights Grammys telecast created a record number of social media comments. The telecast, as well as the 3 hours preceding and following the telecast, generated 13.0 million comments from U.S Facebook and Twitter users, according to Bluefin Labs, a social analytics company that tracks social media engagement related to broadcast TV.
Numbers provided from Trendrr, had the Grammys slightly behind the Super Bowl by a margin of 17.49 million to 17.12 million. Trendrr also put Sunday’s Grammys well ahead of previous music events such as the MTV Music Video Awards (2.9 million), BET Hip Hop Awards (1.5 million) and the Latin Grammy Awards (1.1 million). That puts the year-over-year increase in Grammy-related social media activity at 495% over last year.
Part of the growth in social commentary can be attributed to this year’s strong TV ratings. This year’s telecast reached 39 million viewers, the second-highest viewership ever and the most since 1984. The 14.1 rating for the 18-49 demographic was up 41% from last year’s telecast.
But growth in consumer behavior involving social media and TV is clearly outstripping the growth in social media platforms. Just as the Grammys topped the Super Bowl, social media activity surrounding the Academy Awards telecast on February 26 could very well eclipse the Grammys. Last year’s Academy Awards resulted in 966,000 social media comments, a number bested later in the year by the MTV Video Music Awards (3.1 million).
davidgriffith.blog 