Written by Animal Planet scored big with the Puppy Bowl VIII on the web and on social media. Aside from attracting 8.7 million unique total viewers over the 12-hour marathon, Animalplanet.com recorded its best day ever in terms of web traffic, generating 5.5 million page views and 1.4 million videos streamed.
Puppy Bowl VIII ranked as the top social cable television show on Sunday, and was second overall behind Super Bowl XLVI, according to the network.
A Twitter handle created for the Bowl’s “sideline reporter,” attracted over 21,000 new followers in one day. Overall, the show generated over 200,000 tweets on Sunday, with several hashtags (including #puppybowl and #animalplanet) trending worldwide on Twitter.
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