Written by Super Bowl XLVI was not only a big hit with broadcast viewers, it also broke records in the social TV space.
Hollywood news site Deadline reports that 111.3 million Americans tuned in to watch the New York Giants defeat the New England Patriots. That puts Super Bowl XLVI just ahead of last year’s record breaking broadcast, making the 2012 Super Bowl the most-watched U.S. TV broadcast ever.
Of course, the Super Bowl didn’t just do well in TV ratings. It dominated the social conversations onTwitter, Facebook and social checkin services like GetGlue.
According to social TV analytics firm Bluefin Labs, Super Bowl XLVI was the biggest social TV event on record, surpassing the 2011 MTV VMAs in terms of social media comments.
Bluefin’s data shows that the Super Bowl generated 12.2 million social media comments, up 600% from 2011′s 1.8 million comments. However, we should note that Bluefin’s reporting data in 2011 was not as robust as it is now, which may account for the disparity in numbers.
According to Alex Iskold, founder and CEO of GetGlue, more than 150,000 users checked-in to the Super Bowl on GetGlue, three-times more than any previous event.
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